AutoTrader Enterprise Intranet
AutoTrader.com, created in 1997 and headquartered in Atlanta, is the Internet’s leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location about 3 million new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and the site attracts about 14 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.
AuoTrader.com engaged with Northridge to migrate its corporate intranet portal from Plumtree to SharePoint. The migration from Plumtree to SharePoint was seamless. The rollout of the SharePoint intranet for AutoTrader.com has already proven successful. The new SharePoint intranet provides the unique ability to delegate content authoring, ensuring content is dynamic and fresh, and providing information to users without IT delays. The AutoTrader.com management teams leverage custom SharePoint approval workflows for content governance and accuracy. The roles and permissions enabled through Active Directory allow for collaboration that is both organization-wide and geographically targeted. The custom .NET components and integration with external training sites, wikis, and blogs create a single point for internal collaboration across all AutoTrader.com teams.