CNNBC Get Out The Vote Viral Video
Northridge designed and developed the highly-regarded CNNBC 2008 election viral video that was eventually ranked in the Top 10 viral videos of 2008 by Time Magazine and also won a Silver ADDY Award.
The solution features viral functionality wherein a user enters the name and email address of a friend, who then receives a link to a personalized news video related to the 2008 election. The viral video, lauded by some as “the most viral political video” of all time, was viewed over 21 million times in the three weeks surrounding the 2008 election.
"This CNNBC campaign we did with Northridge was one of our most successful of the year—or perhaps ever," Executive Director Eli Pariser said. "The Northridge team was a pleasure to work with, responsive, quick, and most of all, great at what they do."