Common Sense Media "Supermom" Viral Video
Common Sense Media provides information and tools to families to make smart choices about media ranging from TV to movies to games and beyond.
Common Sense Media partnered with Northridge to create a user-customizable viral video positioning the recipient as the "supermom". The user enters a friend's contact information and an email is then automatically sent to the friend announcing they'd been discovered as supermom. The video then educates them about the mission of Common Sense Media, all the while encouraging opt-ins for list growth.