Lowe's Racing Public Website
Lowe's is the second-largest home improvement retailer in the world and is the flagship sponsor of the five-time NASCAR Sprint Cup championship racing team of Jimmie Johnson.
Northridge partnered with Lowe's to redesign and deploy a comprehensive website and content management solution for Lowe's Racing. The new solution included fan collaboration components that enable Jimmie and Team Lowe's Racing to interact directly with the fan base through the website.
In addition to the collaborative website, Northridge also deployed a robust mobile site that gives Lowe's and Jimmie another avenue for staying connected with fans.
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