Lowe's Racing Superfan Viral Video
Lowe's is the second-largest home improvement retailer in the world and is the flagship sponsor of the five-time NASCAR Sprint Cup championship racing team of Jimmie Johnson.
Northridge developed a user-customizable viral video featuring Jimmie Johnson that was designed to engage current fans and virally spread to drive membership on the LowesRacing.com website. The LowesRacing.com website includes several collaborative features to engage fans, gather information and feedback, and connect Jimmie directly with his growing fan-base.