MomsRising "Mother of the Year" Viral Video
Northridge partnered with MomsRising.org to design and develop a viral video application in which a user can enter the name and email address of a favorite Mom and that special Mom will receive an email with a link to a personalized viral news video featuring her as the “Mother of the Year”.
The video features celebrities, leading politicians, Moms, and even babies celebrating the recipient’s new award status. Northridge integrated the Mom of the Year video with Adobe Flash, including custom font and motion treatments for the Mother’s name throughout the video.
The "Mother of the Year" Mother’s Day video, making Mom a star, was viewed over 12 million times and generated more than one million new opt-in members of the MomsRising email list in the few weeks surrounding the Mother’s Day 2009. The video continues to be regularly accessed from the MomsRising.org website and forwarded to Moms around the globe. The MomsRising.org active membership has grown to more than one million supporters as a result of the video’s popularity.