Performance Friction Public Website
Performance Friction brakes are the standard of excellence in high-performance vehicles, commercial fleets and street vehicles. With thousands of applications available, Performance Friction manufactures and produces the absolute best brake pads, rotors, and calipers on the market.
Performance Friction partnered with Northridge for the design and development of its new corporate website. Performance Friction wanted an interactive website with an expanding video library. Additionally, Performance Friction desired a more engaging and effective user experience with improved presentation and management of content that would educate consumers about the Performance Friction line of products through a highly-interactive user experience, allowing consumers to better interact with the products and motivate consumers to purchase either through retail channels or online.
Northridge deployed a robust content management solution to enable Performance Friction to manage all of its product information and all other website content in an intuitive way through a simple workflow process for editing and publishing content.
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