Reed Elsevier Smart Project News Web Application
Reed Construction Data provides construction information to subscribers throughout North America. Its SmartProject News application needed a redesign to modernize its look and feel and maximize the free registration and conversion rate on the site. Reed contracted with Northridge to give the site a fresh new look.
SmartProject News provides information on construction projects that allows contractors to bid on projects in their geographic area. It allows users to create a profile, save projects they may want to bid on, and even set up reminders of approaching bid deadlines. By providing a streamlined design for the registration process and an elegant interface throughout the application, Northridge was able to help Reed meet its goal of making the application more appealing and easier to use.