Reed Elsevier SmartProject News Flash Demo
After Northridge completed a well-received interface redesign for Reed's SmartProject News application, which allows subcontractors and general contractors to search and track commercial construction project leads, Reed contracted Northridge to create a Flash demo of the solution. The demo would be shown at trade shows, used for promotions, and used as a sales tool by the inside sales team.
Northridge commissioned voiceover talent and integrated it into a Flash presentation that included extensive use of photography and animation to provide a dynamic tour of the SmartProject News demo. The demo highlights the unique and powerful features and capabilities of SmartProject News and makes a compelling case for the product to potential users in a self-contained Flash format that can be viewed on various platforms.
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