By integrating social media with the corporate website, Northridge enables our clients to better collaborate with their customers and prospects.
Social networks enable businesses to connect with their customers and prospects in a direct and highly personalized manner. Essentially all major brands today have some form of social media strategy and it is important that the corporate website be tightly integrated with social websites and campaigns. Social media enables websites to be truly collaborative with bidirectional communication between companies and customers.
Northridge integrates the appropriate social media outlets with client websites using the SharePoint platform and its web content management capabilities. Depending on the client's brand and target audience, specific social outlets and techniques will be emphasized over others. Northridge works with client leadership to develop a social media strategy and then we execute on that strategy and build effective social integration into the public website.
To learn more about how Northridge can help your organization, please contact us.