Northridge utilizes the Microsoft SharePoint platform to enable robust website content management and digital marketing solutions for our clients.
SharePoint is a particularly attractive web content management solution for organizations that have previously adopted SharePoint as their intranet or extranet portal platform. Using a single platform for enterprise content management and web content management creates tremendous organizational efficiency. Users that are comfortable leveraging SharePoint as an intranet portal will find it very easy to learn the web content management capabilities of the platform.
One of the primary advantages of using a single platform for intranet and website content management is that content can be easily deployed to both destinations from a single source. For example, it typically makes sense to have company press and news displayed on both the public website and the intranet. Since content within SharePoint is stored in a single information store, it can be deployed to both the website and intranet environments with ease.
We believe that your website must be part destination and part outreach. Optimizing Facebook, Twitter and other social platforms to reach your audience is just as important to attracting visitors as organic search and pay-per-click techniques. In a Web 3.0 world, it is critical to think of the corporate website and its social media integration as a primary means for communicating and collaborating with prospects and customers. Northridge deploys web content management solutions on SharePoint that allow administrators to easily control content, search engine optimization, and social media integration.
To learn more about how Northridge can help your organization, please contact us.