2/3/2012
In the current economy, companies are up against very challenging conditions. At the same time, the proliferation of technology and the consumerization of IT allow everyone to connect and share information and knowledge. The emergence of new technology creates opportunities as well as possible threats for late adapters.
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Tags: Collaboration, General, Social
1/27/2012
The sound of crickets on an otherwise silent night can invoke an empty, alone feeling—a pleasant feeling that it's just you and the crickets. But this feeling is deadly to your website or collaboration portal. Things like calendars, discussion boards, press release pages can be important communication and engagement tools, but neglect will start the crickets to start chirping.
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Tags: Portals, UX, Websites
1/24/2012
In a recent blog post by Mark Fidelman, he discusses how companies need to be more like IBM and less like Apple. Mr. Fidelman recalls that, in the past, IBM was known for being the thought police and Apple for allowing employees to think outside the box. This is no longer the case.
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Tags: General, Social, UX
1/19/2012
Google recently announced a drastic change to its search algorithm called “Search Plus Your World.” Previously, personalized results and search results were displayed separately. With the change, personal, private, public, and social results are all mixed into one results list by default. This change will transform Search Engine Marketing and Social Media strategies.
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Tags: SEO, Social
1/17/2012
We find that the end users of many of the SharePoint solutions are out in the field, needing to access everything in real time and with few complications. This is driving businesses to look towards upgrading to SharePoint 2010 to reap the benefits of cross-browser compatibility, or modifying their existing portals for mobile audiences.
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Tags: Mobile, SharePoint
1/13/2012
The entire concept of collaboration for the enterprise is in the middle of a massive transformational shift. Forward-thinking businesses now view collaboration as a strategic initiative with meaningful implications to both revenue and profitability. Northridge is focused on driving measurable business performance gain by enabling rich collaboration between enterprises and all key constituent groups.
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Tags: Collaboration, General
1/10/2012
A large French company is banning internal emails and switching to a community based collaboration tool and instant messaging. Good for them and I hope more companies plan to follow their lead.
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Tags: Collaboration, Portals
10/10/2011
Search Engine Optimization is the ever-changing and never-changing practice of organic (or free) Search Engine Marketing that appears pretty simple yet remains full of mystery. While we’ll probably never know exactly which tactics we’ll need to execute to absolutely positively reach the prized first SERP (Search Engine Result’s Page) slot, there are a few things every Search Engine Marketing and SEO professional will need to do for baseline optimization of their website.
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Tags: SEO, Social, Websites
9/20/2011
Now that social media has redefined our social lives and the way in which we communicate with each other, it’s time for us to recognize that social business is the next realm of global change.
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Tags: Collaboration, Social
9/19/2011
The ascendance of social media channels and the popularity of social media interaction offer another great way to boost your website’s visibility. A well thought-out social media marketing campaign can provide the great benefits for SEO.
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Tags: SEO, Social
8/24/2011
As smartphones swiftly take over the world, we’ve all come to expect constant information access at our fingertips. What impact does this have on website design?
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Tags: Mobile, Websites
8/9/2011
Just as it’s important to know what consumers want and tailor your products to their desires, it’s also important to ensure that every form of interaction they have with your brand is driven from their perspective and shaped to appeal to them.
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Tags: Collaboration, UX, Websites
7/24/2011
Social CRM is about improving engagement with an audience and gaining a deeper understanding of that audience's makeup, opinions, and desires, all of which are critical to maintaining good student, alumni, and donor relations. The tools that are available today can provide incredible value and streamline your institution's communications engine.
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Tags: Collaboration, Social
6/20/2011
Recently, I’ve focused on the business-to-customer (B2C) aspects of online social engagement through social CRM. Today I want to talk about how great benefits can be achieved by applying these processes in the business-to-business (B2B) realm and or even to the internal business environment.
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Tags: Collaboration, Social
6/7/2011
Social CRM offers businesses a real opportunity to develop what traditional CRM has been attempting for years – a truly dynamic and contextual understanding of the customer community with all of its internal segmentation.
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Tags: Social