2/15/2012
Microsoft recently announced that Mainstream support of SharePoint 2007 will end on October 9, 2012. This is big news to anyone with a significant investment on the SharePoint 2007 platform. If you have considered migrating to SharePoint 2010, now is the time.
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Tags: General, SharePoint
2/10/2012
Whenever we worry about being number one on search engine results for a specific keyword, we usually think about optimizing the on-page and off-page factors involved in SEO. But we typically don’t stop to think what we should not do after optimizing a website. Here are four things you should not do after SEO Implementation.
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Tags: General, SEO
2/3/2012
In the current economy, companies are up against very challenging conditions. At the same time, the proliferation of technology and the consumerization of IT allow everyone to connect and share information and knowledge. The emergence of new technology creates opportunities as well as possible threats for late adapters.
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Tags: Collaboration, General, Social
1/24/2012
In a recent blog post by Mark Fidelman, he discusses how companies need to be more like IBM and less like Apple. Mr. Fidelman recalls that, in the past, IBM was known for being the thought police and Apple for allowing employees to think outside the box. This is no longer the case.
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Tags: General, Social, UX
1/13/2012
The entire concept of collaboration for the enterprise is in the middle of a massive transformational shift. Forward-thinking businesses now view collaboration as a strategic initiative with meaningful implications to both revenue and profitability. Northridge is focused on driving measurable business performance gain by enabling rich collaboration between enterprises and all key constituent groups.
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Tags: Collaboration, General
5/23/2011
Although it's true that social media, and the value of social engagement, involve a lot of complex factors that are difficult to track, if you have a clearly defined objective and key deliverables you can always determine ROI.
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Tags: General, Social
3/16/2011
In late 2010, Google released a new keyword match type within Adwords called "Modified Broad Match". In this blog posting you'll learn how to drive more traffic without sacrificing ROI.
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Tags: General, SEO
1/28/2011
Don't neglect your error pages! A good error page and a good 404 page go a long way towards keeping a visitor on your site when things don't go quite as planned.
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Tags: General, SEO, UX
1/24/2011
With over $9 billion in revenue, it should come as no surprise that eBay’s approach to m-commerce is being recognized as a model for approaching mobile and application retail.
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Tags: General, Mobile, Websites
1/7/2011
I was pleasantly surprised to read "Two spaces after a period: Why you should never, ever do it" by Farhad Manjoo, by way of Lifehacker. It turns out that my natural tendencies were correct, and that a single space is the correct method of spacing. Typewriters are the guilty culprits behind the two-space abomination, naturally.
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Tags: General
5/4/2010
Well, some disclosures are in order... Northridge is a Microsoft partner and we use a lot of their technology. We also do a good bit of Flash development.
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Tags: General, Mobile
8/24/2009
The world of analytics continues to evolve from basic traffic stats to more behavioral indicators. Well, enter the newest of analytics...Sentiment Analysis.
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Tags: General
7/20/2009
The mid-‘90s also coincided with a lot of other technology players in the metro DC area, but America Online was one of the biggies. Every design and technology firm claimed them as a client included the one I worked for, we developed all sorts of content areas which was wonderfully sheltered from the rest of the emerging internet.
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Tags: General
6/12/2009
In this series of blog posts I will be dusting off long forgotten software development and computer science tomes to uncover gems of wisdom that apply to the software work we are doing today.
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Tags: General
6/12/2009
...but you HAVE to touch! With the release of Windows 7 later this year, Microsoft is introducing Windows Touch, a platform designed to provide an enriched multi-touch experience, bringing Windows to the Surface.
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Tags: General, UX
6/8/2009
Okay, so this is a bit off topic, but as Microsoft partners, we get a lot of news from them without even needing to look and most recently got hit with some of the new Xbox stuff.
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Tags: General
6/5/2009
We often get asked by clients about what percentage of the market various browsers have when we start to develop cross-browser test plans.
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Tags: General
6/2/2009
Our 14th Fortune 500 to be headquartered here bringing with it 2,100 jobs. The metro Atlanta area continues to attract top talent and companies which is good for the overall business community and Georgia economy.
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Tags: General
6/1/2009
So I digress, the start of this post was to be about Bing. I just figured it appropriate to search for something Microsoft related.
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Tags: General, SEO
5/27/2009
As the Twitter hype continues…One of the stars of Twitter Ashton Kutcher is threatening to stop posting if Twitter moves forward on its plans for a TV show.
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Tags: General, Social
5/20/2009
As software architect and developers, we try to adhere to some core principles and standards. I was working with one of our new architects the other day and shared the following piece with him concerning the principle of Separation of Concerns.
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Tags: General
5/1/2009
Northridge edged out some heavy hitters to take home “Most Effective Online Brand Experience Through Social Media” from the Atlanta Interactive Marketing Association for our MoveOn.org CNNBC customizable election video.
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Tags: General, Social
3/19/2009
The Web Marketing Association awarded the site a “Best of” in this competitive category for the Interactive Advertising Competition.
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Tags: General
2/8/2009
My favorite study ever done was the eyetracking survey done several years ago. I still refer to it often when explaining to clients and even new designers how to approach information design of a specific screen.
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Tags: General, UX
8/22/2006
Unattended software systems—almost any business with some kind of IT operations has at least one, if not several.
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Tags: General