Northridge - Category

New Webpage SEO Tips

4/13/2012

Creating new webpages with fresh content is a great way to attract search engine crawlers. The new content signals to search engines and human visitors that your website is valuable, engaging, and not static. Maximize the page's effectiveness through careful search engine optimization.

Tags: SEO, Websites

Valeria Arguello

4 Don'ts After SEO Implementation

2/10/2012

Whenever we worry about being number one on search engine results for a specific keyword, we usually think about optimizing the on-page and off-page factors involved in SEO. But we typically don’t stop to think what we should not do after optimizing a website. Here are four things you should not do after SEO Implementation.

Tags: General, SEO

Valeria Arguello

Google’s First Radical SEO Change of 2012

1/19/2012

Google recently announced a drastic change to its search algorithm called “Search Plus Your World.” Previously, personalized results and search results were displayed separately. With the change, personal, private, public, and social results are all mixed into one results list by default. This change will transform Search Engine Marketing and Social Media strategies.

Tags: SEO, Social

Sean Madden

Is Your Website SEO Friendly?

10/10/2011

Search Engine Optimization is the ever-changing and never-changing practice of organic (or free) Search Engine Marketing that appears pretty simple yet remains full of mystery. While we’ll probably never know exactly which tactics we’ll need to execute to absolutely positively reach the prized first SERP (Search Engine Result’s Page) slot, there are a few things every Search Engine Marketing and SEO professional will need to do for baseline optimization of their website.

Tags: SEO, Social, Websites

Jason Swenk

Utilizing Social Media to Enhance SEO

9/19/2011

The ascendance of social media channels and the popularity of social media interaction offer another great way to boost your website’s visibility. A well thought-out social media marketing campaign can provide the great benefits for SEO.

Tags: SEO, Social

Rob Patten

Modified Broad Match to the Rescue

3/16/2011

In late 2010, Google released a new keyword match type within Adwords called "Modified Broad Match". In this blog posting you'll learn how to drive more traffic without sacrificing ROI.

Tags: General, SEO

Matt Connolly

Break Glass In Case of Error

1/28/2011

Don't neglect your error pages! A good error page and a good 404 page go a long way towards keeping a visitor on your site when things don't go quite as planned.

Tags: General, SEO, UX

Jason Swenk

You’re Just One Click Away From the Top

12/8/2009

Search engines. The updated yellow pages of the new millennium. No longer do we need that thick, dusty book to find whatever it is we are looking for. Over 400 million searches are done on major search engines every day.

Tags: SEO, Websites

Sean Madden

Microsoft and Yahoo Back at the Table for Search

7/27/2009

Seems that the dance will never end, but there is a real strong possibility this time that Microsoft and Yahoo will finally work out a deal. With the dollars Microsoft is putting behind Bing, it may have been enough to get the attention of Yahoo! execs.

Tags: SEO

Sean Madden