3/29/2012
Let’s consider two kinds of portals: one is a place where stuff is, the other is a place where people exist. Most portals start out as the former, and they tend to stay that way. If you are creating a portal that is a place where people exist, then you need to lead with identity...
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Tags: Collaboration, Portals, Social
2/3/2012
In the current economy, companies are up against very challenging conditions. At the same time, the proliferation of technology and the consumerization of IT allow everyone to connect and share information and knowledge. The emergence of new technology creates opportunities as well as possible threats for late adapters.
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Tags: Collaboration, General, Social
1/24/2012
In a recent blog post by Mark Fidelman, he discusses how companies need to be more like IBM and less like Apple. Mr. Fidelman recalls that, in the past, IBM was known for being the thought police and Apple for allowing employees to think outside the box. This is no longer the case.
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Tags: General, Social, UX
1/19/2012
Google recently announced a drastic change to its search algorithm called “Search Plus Your World.” Previously, personalized results and search results were displayed separately. With the change, personal, private, public, and social results are all mixed into one results list by default. This change will transform Search Engine Marketing and Social Media strategies.
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Tags: SEO, Social
10/10/2011
Search Engine Optimization is the ever-changing and never-changing practice of organic (or free) Search Engine Marketing that appears pretty simple yet remains full of mystery. While we’ll probably never know exactly which tactics we’ll need to execute to absolutely positively reach the prized first SERP (Search Engine Result’s Page) slot, there are a few things every Search Engine Marketing and SEO professional will need to do for baseline optimization of their website.
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Tags: SEO, Social, Websites
9/20/2011
Now that social media has redefined our social lives and the way in which we communicate with each other, it’s time for us to recognize that social business is the next realm of global change.
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Tags: Collaboration, Social
9/19/2011
The ascendance of social media channels and the popularity of social media interaction offer another great way to boost your website’s visibility. A well thought-out social media marketing campaign can provide the great benefits for SEO.
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Tags: SEO, Social
7/24/2011
Social CRM is about improving engagement with an audience and gaining a deeper understanding of that audience's makeup, opinions, and desires, all of which are critical to maintaining good student, alumni, and donor relations. The tools that are available today can provide incredible value and streamline your institution's communications engine.
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Tags: Collaboration, Social
6/20/2011
Recently, I’ve focused on the business-to-customer (B2C) aspects of online social engagement through social CRM. Today I want to talk about how great benefits can be achieved by applying these processes in the business-to-business (B2B) realm and or even to the internal business environment.
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Tags: Collaboration, Social
6/7/2011
Social CRM offers businesses a real opportunity to develop what traditional CRM has been attempting for years – a truly dynamic and contextual understanding of the customer community with all of its internal segmentation.
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Tags: Social
5/23/2011
Although it's true that social media, and the value of social engagement, involve a lot of complex factors that are difficult to track, if you have a clearly defined objective and key deliverables you can always determine ROI.
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Tags: General, Social
5/13/2011
In this post, I want to talk about the mistake of gathering intelligence without engaging customers. This common mistake results from striking the wrong balance between engagement and intelligence-gathering in social CRM strategy, and the imbalance means you’re not getting the most out of your social CRM investment.
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Tags: Social
5/3/2011
Pat Perdue’s recent piece, “Social Media and Customer Engagement”, offered great examples of how, and how not, to provide customer service through social media. They also got me thinking about the ways good social CRM strategy could be effectively applied to similar situations.
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Tags: Social
4/18/2011
Recently I was asked by Microsoft to present a session on social CRM at their Convergence conference. Social CRM is a very hot topic right now as companies are realizing what a paradigm shift it represents in the realm of customer interaction.
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Tags: Social
3/17/2011
A lot of discussion is starting to pop up around the concept of social CRM as people seek to understand the concept and how it can be put to use. The discussion reveals that a fair amount of confusion still remains about the definition of social CRM and its components.
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Tags: Business Intelligence, Social, Websites
3/16/2011
Consumer interaction is shifting towards a more self-sufficient state as the social networking sphere continues to develop and trends towards digital application. The new digital interface has really thrived within social media channels and is positioning itself as a key marketing, branding and communication tool.
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Tags: Collaboration, Social
2/7/2011
Internet use has so greatly taken over our everyday lives and business it may be hard to even remember what running a business took without the speed and ease of the online world. These are the top 4 internet related or integrated technologies and tools that are necessary for business success in 2011.
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Tags: Collaboration, Social, Websites
12/2/2010
2010 has been a big year for digital innovation, new technology and product launches. Even though it means bigger, faster and more productive products, for marketers, it means a lot of planning for 2011.
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Tags: Social
11/10/2010
Brand loyalty, consumption patterns, and demographic information are important statistics necessary to create a tailored and successful marketing campaign -- regardless of whether it is on the internet, via mobile marketing or an interactive email blast.
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Tags: Social
1/15/2010
Cell phones: Most of us have them—and most of us cannot imagine life without our connection to the outside world. Consider how much we rely on our phones: as a watch, as a form of communication, as a link to the outside world, as a security measure, as an alarm clock…
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Tags: Mobile, Social
5/27/2009
As the Twitter hype continues…One of the stars of Twitter Ashton Kutcher is threatening to stop posting if Twitter moves forward on its plans for a TV show.
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Tags: General, Social
5/1/2009
Northridge edged out some heavy hitters to take home “Most Effective Online Brand Experience Through Social Media” from the Atlanta Interactive Marketing Association for our MoveOn.org CNNBC customizable election video.
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Tags: General, Social